The dangers of the name game

If your next big development includes an opportunity for naming rights, take a long hard look at the balance sheet of any company that expresses an interest. Enron tops a list of troubled organizations that signed long-term, multimillion-dollar deals to paste their names atop professional-sports stadiums only to watch in horror in recent months as their stock prices plummeted. Not every company that names a stadium goes belly up, but with examples of stadiums named after insolvent companies like Pro Player in Miami and PSINet in Baltimore, a little extra investigation might keep you out of bankruptcy court.

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