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February 2001
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Mobile marketing

One of Texas’ biggest homebuilders is test driving a new form of advertisement. McGuyer Home Builders Inc. of Houston is using the omnipresent automobile to hawk its services by hiring Autowraps.com, which pays people to cover their cars with advertisements. Private car owners receive between $100 and $400 per month for allowing their vehicles to serve as moving billboards.

 

Buyers & sellers, visit www.texasrealestate.com.
REALTORS®, visit www.tar.org.