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3, 2, 1...You're on the air!
Texas REALTORS® on the radio, 2001:
Feb. 12-17
March 26-31
June 11-16
Sept. 17-22
Encouraging the public to consult a REALTOR® is extremely important to 85% of Texas REALTORS®, according to a statewide survey of TAR members.
Last summer, REALTOR® associations in Texas did something about it, banding together for a one-week, statewide radio blitz using NAR’s anti-FSBO commercial (see May and June 2000 issues of Texas REALTOR®).
This year, Texas REALTORS® are doing even more to reach consumers. Week-long blocks of 30- and 60-second commercials are running every quarter on 135 radio stations throughout Texas. While most of the spots are from NAR’s ongoing public awareness campaign–We’re REALTORS®. Real Estate is Our Life–some are Texas-specific. Local boards in the Dallas-Fort Worth Metroplex and other areas are further boosting the pro-REALTOR® message with additional radio buys.
For a list of participating radio stations or for more information, contact TAR’s John Gormley at 800/873-9155, ext. 181.
Buyers & sellers,
visit www.texasrealestate.com.
REALTORS®, visit www.tar.org.
