So you want your own niche? Regardless of the specialty you want to pursue, the formula remains the same. Here are some tips taken from conversations with REALTORS® for this article:

• Go with what you know. Choose a niche that you are familiar with or have a sincere interest in. To build a client base, you have to know your specialty better than the average real estate professional, so choosing a familiar area gives you an immediate edge.
• Walk the walk and talk the talk. If your niche is lakefront homes, make sure you know your way around a boat. Or if you focus on country club properties, it’s a good idea to play golf. This seemingly minor detail can boost your clients’ confidence in you, making them trust that you understand what they’re looking for in a property.
• Find a mentor. Learning the ropes from an experienced REALTOR® working in your chosen specialty can provide invaluable knowledge. Many large real estate offices have managers or other senior personnel available for general training, but a one-one-one mentor in your niche will provide equally important education.
• Mark your territory. Locate a property that fits your niche and go after it. Hold open houses every weekend; be there every day if you have to, but send a message to customers in your niche: I sell this type of property and I want your business.
• Follow up on every lead and know every area property on the market within your niche. You may not be the only REALTOR® in your town selling vacation homes, but make sure you are the most persistent and best-informed REALTOR® in your town selling vacation homes.

Buyers & sellers, visit www.texasrealestate.com.
REALTORS®, visit www.tar.org.