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If it's orange, it must be from my husband
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Advice columnist for a day
May 2002
Wouldn't it be great if you could figure out if your marketing efforts were worthwhile? You can. Simple strategies and a little diligence will give you insights into which ads contribute most to your sales success. by Ward Lowe
Branding is more than a buzz word. Do it right, and you will stand out from your competitors. Even better, consumers will see you as the answer to their real estate needs. by Marty Kramer
Even in the age of Web sites and e-mail, direct mail still produces fantastic results ... for agents who know how to make it work for them. by Greg Herder

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