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May 2002
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Online marketing resources

MarketingPower.com
The home page of the American Marketing Association provides news, advice, and reference materials about everything from print advertising to Internet marketing.

Realtormag.com
The "REALTOR® Problem Solver" on REALTOR® magazine’s Web page offers NAR members resources to help create and improve their personal marketing.

http://attractionmarketing.com/downloads/scientificadvertising.pdf
Considered by many to be a must-read for any marketer, Scientific Advertising, written in 1923 by Claude Hopkins, details the thinking and strategy behind today’s marketing methods.

http://sanemarketing.com/ads.pdf
Wanda Loskot has posted several good examples of easily tracked call-to-action ads on her Web site, SaneMarketing.com.

The-DMA.org
The Direct Marketing Association’s Web site provides research and consumer assistance with direct-marketing topics.

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