Nine proven tips for crafting your marketing plan

by Dan Gooder Richard   From experience working with hundreds of real estate rainmakers, here are nine tips to make writing your Rainmaker Marketing Plan easy.

• Keep it simple. In the future, you can build on your planning expertise to include more detail. Right now, one page of notes for each of the five steps is plenty.
• Plan work sessions of three to four hours each in a place where you won’t be interrupted. Turn off the cell phone. Give yourself the quiet time your business deserves.
• Before you start, gather together your income and expense figures for last year.
• The best place to start is to improve what you’re already doing. Do something you’re doing now, in a better way.
• Study your competition.
• Plan to track your most important numbers and ratios so next year, you’ll know what worked and what didn’t.
• Set yourself a budget — usually between 10% and 20% of GCI.
• Don’t expect to be perfect.
• Collect your data year after year.

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