Goodbye, gray walls

Advertisers found another spot to hit consumers with billboards: parking garages. Firms hope that garage owners will jump at the chance to add revenue while livening up their drab, gray walls with colorful marketing messages. According to The Wall Street Journal, two firms, one each in Honolulu and Los Angeles, are the first to specialize in garage marketing, and they’re expanding their horizons with deals for garages in 20 other areas of the country.

More focused than a highway billboard, garage ads can zero in on a specific audience–especially in garages attached to office buildings. While advertisers envision garage walls, pillars, and exit gates plastered with products and services, some garage owners are wary about this new potential source of revenue. They worry that the ad blitz may distract drivers, creating traffic jams around entrances and exits.

Photo courtesy of AdWalls LLC.

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