AN INDUSTRY AGENT ...

A NINJA AGENT ...

• calls the customer a "unit.

• says that the client is the real    customer.

• wants dialogs and new    techniques.

• asks: "How can I add value?"

• stresses contests, market    share, wins, and losses.

• stresses cooperation

• wants to win and will take a    listing that won’t sell.

• wants success.

• is into personal promotion.

• is into personal service.

• is into personal assistants.

• is into personal contact.

• works it all.

• only works the 20% that    produces the 80%.

• thinks more hours, more staff,    more ads, and more money is    better.

• thinks: "To make more, I’ll just    get better."

• is concerned with sales    volume.

• is concerned with profit.

• strives for high income.

• strives for high income per    hour.

• wants to be famous.

• wants to be rich.