The paper chase

Finding the right paper for the best printouts

What kind of paper do you load into your printer? If you’ve never given any thought to this question, you’re likely using copier paper. It’s inexpensive and it works, but it may not be the best choice. When you want sharp graphics and vibrant colors for brochures, fliers, and other marketing pieces, you will get optimum results from paper made specifically for your type of printer.

Copier paper absorbs a good deal of ink from an inkjet printer, causing colors to bleed and appear muddy. Used with a laser printer, copier paper often has spots where the toner doesn’t "stick" and can produce speckles outside the intended image area. Whether made for inkjet or laser printers, papers vary in thickness, brightness, and opacity. Experimenting with different papers and with your printer’s imaging settings will help you determine what works best.

Illustration© Artville.

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