How to use specifics to your advantage; 11/03

Stand out from the crowd: Unique marketing tactics get people to notice and remember you. And guess who they will call when they’re ready to buy or sell?; 09/03

Do not call, fax, or e-mail: Compliance checklist helps you follow the rules and avoid fines; 09/03

You don’t say: (But maybe you should.); 08/03

Think small. Think sale: Getting sellers to take care of minor details can yield major results; 08/03

A tough call: National do-not-call list could affect your prospecting; 08/03

Get more referrals!: It takes a plan and hard work to yield results; 07/03

Group therapy : Can leads groups pump up your business?; 07/03

Give FSBOs something to think about; 07/03

E-Mail Marketing 101: With a small investment and a little time, you can use e-mail to leverage your marketing efforts; 06/03

How to give listings an appealing aroma; 06/03

Clean up your mailing list; 05/03

Get the most from contact management; 05/03

Stamp your success on direct mail: conventional wisdom regarding direct mail; 05/03

The Texas REALTOR® Advantage can help you Market Yourself; 04/03

Thanks for having me here today: How to get an invitation to speak about real estate; 03/03

Wearing the pin is in; 03/03

Three steps to make your prospecting pay off: Give this activity the proper attention and you will get great results; 03/03

Get a listing this week!: New business hasn’t fallen into your lap lately? Don’t just sit around. Do something!; 01/03

Your fliers are waiting online for you; 12/02

Praise pays: How to use compliments to market yourself; 12/02

The psychology of closing gifts: Give a gift that keeps on giving–and reminds clients of your services; 12/02

Meet and greet your way to new business; 12/02

Brand your e-mail newsletter; 11/02

How to bring sellers back to reality and arrive at a realistic selling price; 11/02

Get more listings: Turn prospects into clients with polished presentation; 11/02

Build a loyal following: 14 ways to keep your clients coming back; 11/02

Avoid becoming the faux principal: How many principals are involved in this transaction anyway?; 09/02

How to deal with an angry client; 09/02

Distinguish yourself from 41,991 competitors: tout your status as a REALTOR®; 09/02

It's a generational thing: differences between the generations; 09/02

True professionals : Our image flows from our actions; 08/02

Know the score: Learning about credit scores can help you better serve buyers; 08/02

At your service: You assume you give your clients good customer service, but how do you know?; 08/02

How to remember names; 08/02

Put it in print: Brochures and letters that work; 07/02

Prepare your seller for the market: The house is ready ... what about the owner?; 07/02

Give them what they want: Keep visitors to your Web site on your Web site; 07/02

10 commandments for gender-neutral etiquette; 07/02

How to clean house in seven minutes: Tips to share with clients; 07/02

How to be a media darling: Marketing yourself to the media; 06/02

It all comes down to people: Our business is a personal one; 06/02

Market yourself: Your success is in your hands; 05/02

Brand yourself!: For many agents, branding starts and ends with a slogan. That's a bit like saying you need only pound a sign in the ground to sell a piece of real estate; 05/02

What makes your phone ring?: Measure your marketing's effectiveness and increase your business; 05/02

Seven steps to becoming a direct-mail dynamo: Send mail to the right target the right number of times with the right message, and you will see big results; 05/02

Ethics Q&A : Can an agent send a newsletter that lists recently sold properties if he didn't participate in the transaction?; 05/02

Setting the asking price: Knowing two things about how to price a home correctly will expose the property to more people likely to make an offer; 04/02

Ten ways to make a better presentation: Whether you have an audience of one or 100, how you approach a presentation makes all the difference in the results you achieve; 04/02

Keep yourself in front of prospects and clients: E-mail newsletter reminds and impresses your clients; 04/02

Ask Texas REALTOR®: How long shuld you run an ad?; 04/02

You've got clients!: But only if you respond to that e-mail inquiry quickly and with the right kind of information; 04/02

How to take stunning twilight photos of a property: a nighttime photo of a property can be a dramatic addition to marketing materials; 03/02

What's your specialty?: Buyers and sellers are looking for someone with your expertise ... if only they knew you had it; 03/02

Fill in the blank: What's your role in coming up with an offer?; 01/02

Power of the (x)press: Go online to create brochures and postcards for marketing your properties; 01/02

The low-pressure, keep-coming-back, can't miss method to turn more FSBOs into your listings; 12/01

Parade of open houses: Get as many potential buyers as possible to a handful of homes in one day; 12/01

It all adds up: Finding the true cost of a home; 12/01

Straddling the competitive edge: Aggressive competition must not slip into the shadow of questionable ethics; 12/01

Whadayamean they're not all REALTORS®: Marketing yourself as a REALTOR®—with all that it conveys—can give you an edge over your competition; 11/01

27 tips to succeed with sellers in a slower market: You're getting more listings, but they're taking longer to sell. Now what?; 11/01

How to stage your next listing: A professional designer shares hints to broaden the appeal of a client's home; 11/01

Name your marketing technique: tips for becoming a true buyers agent; 09/01

Sellers need not apply: Five easy steps to a Rainmaker Marketing Plan; 08/01

Create your own success: Five easy steps to a Rainmaker Marketing Plan; 08/01

Measure your prospects–don't just size them up: Listening intently to your prospects takes the guesswork out of selling; 08/01

What are clients saying behind your back?: We asked recent buyers and sellers what they really thought of their REALTORS®, and here's what they told us; 07/01

Powerful marketing techniques: emphasis on power-saving features; 07/01

Is a Web link to other listings fair?: Links are what the Web is all about, but can they be the source for a violation?; 06/01

The cold, hard fax: Machines don't take the place of etiquette, courtesy, and common sense; 06/01

Understanding real estate in Mexico: an abounding opportunity for new capital, investment, and infrastructure development; 05/01

Make first impressions last: Tips to help you focus on the details that let others know you are a true professional ; 05/01

Marketing the user-friendly house:Wheelchair-accessible houses can be a plus for some–especially older homebuyers ; 05/01

Make yourself less attractive–as a victim:Some safety tips for your personal safety; 05/01

Find your niche: Using your talents and interests to differentiate yourself from other brokers and agents; 03/01

Write better ads: Just keep a few things in mind...like your audience and their emotions; 03/01

Believe to succeed: The superstitions, philosophies, and beliefs of selling real estate; 03/01

The new survival checklist: Tips and ideas to help you succeed in the 21st century; 02/01

Mobile marketing: McGuyer Home Builders Inc. of Houston is using the omnipresent automobile to hawk its services; 02/01

Can sellers benefit from home inspections?: A pre-listing or seller inspection can benefit sellers, buyers, and their respective agents; 02/01

Three Texas Lone Stars: Mary Leidy, Eck Spahich, and Cristal Robinson; 02/01

The unwritten rules of negotiation: Not all real estate deals are short term relationships; 12/00

Turn prospects into clients: Dump the techniques and focus on peoples’ needs; 12/00

Do you use a buyer rep agreement? Why many agents don't, why you should, and how to get it signed; 11/00

Selling new homes: Convince builders you can help them; 09/00

You work hard for the money: Do your clients know that?; 09/00

Myths about multicultural clients: How to best work with people from other cultures; 08/00

Jekyll and Hyde clients: Understanding individual characteristics; 06/00

Manufacturing big bucks: New rules for manufactured homes mean REALTORS® can get involved; 03/00

Getting from no to go: Expert advice to overcome sales objections; 03/00

Buyers & sellers, visit www.texasrealestate.com.
REALTORS®, visit www.texasrealtors.com.